By Natalia Velez-Ireland
Giant Realm Contributing Writer

It's confirmed! Gamers have active social lives. In fact, gamers are more likely than non-gamers to go out to eat, check out movies and hit the dating scene – suggesting that contrary to popular belief, gamers as a whole aren’t overweight, acne-ridden young men who have a penchant for junk food and have a shrinking circle of anti-social friends.

Findings from a Giant Realm survey* suggest gamers not only social creatures, but are also community influencers and leaders.

Here’s where gamers win:

• More than half of gamers (57%) say they are the first one asked by family and friends about the latest video game releases, movie releases, TV shows to watch and their opinion on electronics and computers.

• Two-thirds (67.4%) of gamers have gone out with friends in the past week, compared to 54.9% of non-gamers.

•  Gamers are more likely than non-gamers to use a number of personal care/grooming products, including deodorant, shaving products, body wash, disposable razors and hair grooming/styling products.

•  Gamers are even more likely than non-gamers to hit the gym (28.1% vs. 22.1%).

•  One-third of gamers have gone out on a date in the past week compared to only one-quarter of non-gamers (35.6% vs. 25.1%).

In addition, gamers actively seek out online reviews on a variety of products, including video games, movie releases, electronic and computer gadgets and more. A quarter of gamers (25%) claim they have written an online review, and among gamers 25-34 years who can be categorized as “heavy gamers” a third (33%) have written an online review.

So what's the takeaway?

Gamers are the leaders and innovators of today. They are social, they are more active online than any other segment of society and they are more likely to influence their peers than the other way around.

*Administered by Giant Realm to more than 2,700 men aged 18-34 years, Spring 2010. Three-quarters (75%) of respondents reported having at least one gaming console in their home.

• Sep 13, 2011
• Posted By admin
• Tags: insights, Strategy