The Objective
Community Building
Energizer – the world-leading "portable power" company – sought to build community and generate awareness of a new lithium-powered product by aligning it with Giant Realm's influential 18-34 year-old male audience.
case studies
Energizer
- Client Energizer
- Agency Burst
- Tags
Energizer is a consumer goods company operating globally in the broad category of household and personal care products.
The Strategy
Sponsorship & High Impact
Giant Realm's solution included a custom festival editorial series that aligned Energizer with BigStereo (http://this.bigstereo.net/), a leading online source for fresh indie dance music. The sponsorship included custom playlist of "high-energy" songs, high-impact site takeovers, co-branded banners and festival reviews/editorials.
Giant Realm's solution also included a Macrostitial™ placement on targeted lifestyle sites that combined the latest news in gaming, music, movies/TV and tech/gadgets. The unit was updated every Tuesday with fresh content for the duration of the campaign flight.
The Results
Engaged Viewers
The campaign delivered user engagement. The Macrostitial achieved an average engagement time per viewer of 90 seconds. Sponsored editorials delivered click through rates that were 5x greater than the media/entertainment industry average of 0.1%*.
*DoubleClick for Advertisers
The Truth
- Client The American Legacy Foundation
- Agency Burst
- Tags
The truth® campaign is the largest national youth-focused anti-tobacco education campaign ever.
The Background
Build Awareness
To build awareness around the release of the government sponsored Truth campaign, "Why do they make tobacco taste sweet?"
The Strategy
High Impact Units
The campaign included several high-impact takeovers and progressive units such as the macrostitial, fixed footer & pre-roll. It also included targeted media for reach.
The Results
Best Performance
The overall campaign performance was a success achieving a high CTR and tens-of-thousands of clicks – and viewers to the campaigns landing pages. The homepage takeover unit was the star of the campaign delivering performance (CTR) that exceeded industry norms. The client was extremely pleased with the results.
The Witcher 2
- Client Atari & CD Projekt
- Agency Burst
- Tags
The release of the second installment of the role playing game the Witcher was much anticipated by the games legions of fans. The Witcher 2 release would define a new standards for thought-provoking, non-linear game narration.
The Objectives
New Release
The clients - Atari and CD Projekt - approached Giant Realm to help with building awareness around the release of Witcher 2. And drive consumers to either purchase the game online, or in a brick-and-morter store.
The Strategy
High Interaction
The campaign included several high impact units, including a homepage takeover, a Macrostitial and progressive units such as the targeted skin combined with a custom contest. The campaigns included a call for contest entries. All units were working towards achieving high interaction and awareness goals.
The Results
Custom Units & Contest
Campaign performance exceeded expectations. The highly interactive units provided by Giant Realm encouraged viewers to interact with the content. All units achieved CTRs that exceeded industry norms – and provided high levels of user engagement. The Giant Realm units exceed expectations for contest entries, as well as viewing of entries by fans. Additionally, the units saw high social media interaction with views of the contest profile, blog, and winner’s post and forum threads.
